Making use of Braze, the dating app Happn managed to reinvent their e-mail collection strategy and enhance e-mail deliverability. Through simple yet innovative techniques, they reduced bounce price by 42% and increased open prices up to 3X.
Happn believes contemporary relationship is miing a small serendipity. Rather than endle swiping, this leading app that is dating people who have those they’ve croed paths with, offering users an extra opportunity at fate. It’s a new—yet natural—twist to a market that is oversaturated. Their 85 million users agree.
To greatly help allow more world that is real amongst their numerous users, Happn switched to Braze to build up healthier, cro-channel engagement campaigns. Their challenge that is first e-mail deliverability.
Happn and E-mail: An Additional Possibility
Because users can signal up with Facebook, which can be often associated with invalid or outdated e-mail addrees, Happn initially struggled with high bounce prices and low available prices inside their marketing with email system. So that you can build down a cro-channel that is valuable using complete benefit of e-mail as a meaging channel, they needed a brand new, accurate solution to gather e-mail addrees from users.
Making use of Braze, they quickly solved the situation with the addition of an in-app meage with their app’s onboarding flow.
After users enter their addre, they recieve a message confirmation for their inbox, followed closely by a introductory email. Users then get an onboarding e-mail with directions and screenshots walking them through how exactly to make use of the application. The flow that is whole a very good onboarding experience while additionally developing the partnership between Happn and its particular brand brand new users.
Happn’s Outcomes: Healthy Email List, Greater Open Prices, and Bounce that is decreased Price
Happn saw results immediately—50% of the latest users provided their e-mail addrees once they had been producing an account that is new. The latest meage that is in-app flow also generated a standard escalation in available rates and a 42% reduction in bounce prices for his or her e-mail system.
Summary
By leveraging in-app meaging, Happn surely could swiftly transform their email collection strategy and solve for irritating deliverability problems. By adopting the many benefits of cro-channel meaging, they certainly were in a position to communicate better using their market, ultimately causing a sudden improvements inside their e-mail marketing metrics while additionally setting the phase for succeful campaign in this channel on the long term.
For more information on how a good cro-channel strategy can enhance the impact of one’s marketing with email system, check always the Braze Cro-Channel Difference out information report.
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