Facebook Dating is not right right right here to defend myself against Tinder. It is here to battle OKCupid. And, make no mistake, it is aimed squarely during the age brackets where Facebook is still seeing development: old(er) individuals.
The clues had been there into the statement. “We are announcing a brand new pair of features… not far off, around dating!” a visibly amused Mark Zuckerberg beamed during their keynote during the company’s F8 meeting. Behind him, a super-sized display screen exhibited a graphic of 36-year-old Ime’s mocked-up dating profile. “This will be for building real, long-lasting relationships, not merely hook-ups,” Zuckerberg added.
As Zuckerberg pointed out, you will find 200 million people on Twitter whom list on their own as solitary. Just just What he sensibly dodged highlighting ended up being that unlike rival solutions which have to begin from scratch, Twitter currently understands every thing about them. The myspace and facebook has been asking individuals because of their “relationship status” in the community since February 2004.
When you look at the wake for the Cambridge Analytica scandal and Zuckerberg’s dressing-down by Congress, he had been at aches to indicate that Dating has privacy at its heart. But making “meaningful relationships” needs a chunk that is meaningful of.
While Tinder and, until recently, Bumble, rely on Twitter information to greatly help build individual pages, Facebook’s Dating that is in-app feature be aimed more at Match.com. It’s less swipe-right and much more Friends Reunited. The stock cost of Match Group, which has Match.com OkCupid and Tinder, dropped by significantly more than 22 percent after Facebook’s statement.
And for Twitter, the figures make a case that is strong perhaps maybe not concentrating its dating solution at younger users. Continue reading “Facebook Dating is not after Tinder, it’s away to get 50-somethings set”