On April 7, 2010, OkTrends, the popular OkCupid writings that summarizes internet dating research, went an account called “why should you Never pay money for Online Dating.” Curiously, that blog post has been taken out of the website. (remembering the theory, several other sites nonetheless url to in which the blog post as soon as lived; travelers become automatically redirected with the OkTrends landing page.) Could that getting because Match, a long-time user when you look at the relationships games, just bought OkCupid for $50 million in money?
“Today I would like to showcase why the practice of spending money on schedules on internet sites like complement and eHarmony was fundamentally busted, and broken-in ways in which people don’t get,” OkCupid co-founder Christian Rudder unwrapped the “Never shell out” tale. (A cached version seems right here.) “for starters, her enterprize model exacerbates difficulty entirely on every dating internet site. For the next thing, when I’ll explain, pay web sites have an original bonus to profit from their customers’ dissatisfaction.”
OkCupid launched in 2004 instead of subscription-based web sites like fit and, even today, produces the vast majority of its money from standard marketing and advertising strategies. The formula worked: OkCupid was called certainly Time mag’s top adult dating sites in 2007 now keeps more than 3.5 million effective users. Continue reading “Exactly why Fit Should Not Have Purchased Dating Website OkCupid”