Linking users in realtime
As a respected internet dating company that learns as you click, Zoosk seeks to pair you with singles with whom you’re very likely to discover mutual attraction. Zoosk’s Behavioral Matchmaking technology is continually learning through the actions of its 35 million users. Because of the #1 grossing dating that is online in the Apple App shop, Zoosk is an industry frontrunner in mobile dating. Obtainable in over 80 nations and translated into 25 languages, Zoosk is just a global on the web dating platform.
Challenge
Splitting up with bad users
A positive online experience, and fraudulent users can spoil the experience for the legitimate ones as a social network and marketplace, Zoosk strives to provide users. There’s absolutely no charge to participate Zoosk, but also for users who would like to make use of zoosk’s communications that are full, Zoosk provides users compensated subscriptions.
When Zoosk’s Payments & danger Manager, Tal Yeshanov, joined up with the group, Zoosk had been trying to reduce friendly fraudulence and repayments fraudulence on the site. The dedicated team tasked with tackling fraud for Zoosk utilized many different tools and operations to control fraudulence. Nevertheless the real-time nature of Zoosk’s service and their ever-expanding individual base suggested that the organization required an answer that may adjust immediately and measure as their company expanded. Prepared for the modification, Tal associated with the Sift group.
Solution
Locating the perfect match
Also before learning to be a known user of this Zoosk anti-fraud group, Tal had currently done her research from the best types of fighting fraudulence. Continue reading “Exactly how Zoosk keeps its community safe while increasing consumer experience”