Package artwork is coded since the sexualized whenever people girls was shown with disproportionately highest breasts, attire conspicuously proving the fresh new midriff otherwise cleavage, gowns like swimsuit, top discussing people underwear, or an effective perspective.
Depiction from ladies letters
The 3rd study utilized an excellent categorical adjustable according to the several rules to possess portrayal regarding ladies characters. The brand new variable getting portrayal away from people characters had four categories: non-central non-sexualized (this new resource class); non-central sexualized; central low-sexualized; and you can main sexualized. With respect to the 4th theory, non-central, sexualized people letters might possibly be relevant absolutely having games sales. However, central sexualized and main nonsexualized lady emails could be negatively relevant that have video game conversion, based on the second hypothesis.
Coding precision
Since the needed from the Rudy mais aussi al. (2011) coders included both a female and you may a person. Continue reading “Women emails had been classified once the low-sexualized once they lacked some of these qualities or when just head shots was offered”