Drawing on the strength of its market-leading position in online dating in Europe, Meetic (FR0004063097 – MEET) today presents its profitable growth strategy for 2010.
Growth: Meetic’s main objective for 2010
After eight years in existence and continual growth, in 2009 Meetic’s sites recorded new record audiences with close to 6.5 million unique visitors in February and March, and over 800 million page views (Source Comscore). The Group’s brands have established an unparalleled reputation, particularly in France with a brand awareness level of 94% for the Meetic brand (Source TNS Sofres – ).
Drawing on these exceptional assets an, henceforth, the lack of significant competition in Europe, the Group will build its 2010? growth strategy around two objectives:
- use of the strong reputation of the Group’s brands acquired in each of the countries in Europe in which it operates. Indeed, creating powerful brands on each of its markets has enabled the Group: to continually improve the image of its services among its users, as well as the natural traffic on its websites; to roll out new high-potential segments under an „umbrella brand” strategy“ (Meetic Affinity, Meetic VIP), the most efficiency strategy in terms of marketing expenditure;
- segmentation of its services between Dating (Meetic), Matchmaking (Meetic Affinity), Flirting (Peexme) and premium introductions (Meetic VIP), enabling it to anticipate and take better account of the expectations of its various user communities and thereby optimise the value generated on each of these segments. Continue reading “Roll-out of Meetic Affinity: major driver of profitable growth in 2010”