Before you even sign up, please appreciate how cute this login page is. It is adorable and feels super low-pressure. In 2018, OkCupid went through a major rebranding, and their new advertising is incredible. I am obsessed, guys. You’ve probably seen their ads plastered on public transportation or on a billboard at least once: They feature bright colors, a cheeky sense of humor, and both same-sex couples and heterosexual couples, all while redefining what “DTF” stands for. The entire campaign is fresh and inviting and does a exceptional job of making online dating feel cool and not lame.
I’m big on aesthetics and design when it comes to dating sites (I completely roasted AdultFriendFinder about it), and OkCupid is exactly what I want: organized, minimalistic, with all features obvious and labeled so that you don’t have to click around to see what the options are
Gender inclusivity is OkCupid’s other huge game changer. Continue reading “Making a profile: It’s actually not a pain in the ass”