Making use of Braze, the dating app Happn managed to reinvent their e-mail collection strategy and enhance e-mail deliverability. Through simple yet innovative techniques, they reduced bounce price by 42% and increased open prices up to 3X.
Happn believes contemporary relationship is miing a small serendipity. Rather than endle swiping, this leading app that is dating people who have those they’ve croed paths with, offering users an extra opportunity at fate. It’s a new—yet natural—twist to a market that is oversaturated. Their 85 million users agree.
To greatly help allow more world that is real amongst their numerous users, Happn switched to Braze to build up healthier, cro-channel engagement campaigns. Their challenge that is first e-mail deliverability.
Happn and E-mail: An Additional Possibility
Because users can signal up with Facebook, which can be often associated with invalid or outdated e-mail addrees, Happn initially struggled with high bounce prices and low available prices inside their marketing with email system. So that you can build down a cro-channel that is valuable using complete benefit of e-mail as a meaging channel, they needed a brand new, accurate solution to gather e-mail addrees from users.
Making use of Braze, they quickly solved the situation with the addition of an in-app meage with their app’s onboarding flow.
After users enter their addre, they recieve a message confirmation for their inbox, followed closely by a introductory email. Users then get an onboarding e-mail with directions and screenshots walking them through how exactly to make use of the application. The flow that is whole a very good onboarding experience while additionally developing the partnership between Happn and its particular brand brand new users. Continue reading “Happn Increased Their Email Deliverability by 3X with a Cro-Channel Approach”