You may have seen the Core Web Vitals dashboard in your Google Search Console or heard rumblings of a Google ranking factor update coming this year, but what are Core Web Vitals and how do they impact your business? Core Web Vitals are Google’s way of quantifying user experience and will roll gay hookup apps 2021 out as a ranking factor between mid-. As Core Web Vitals will impact website rank, brands need to understand and prioritize this SEO development, so that they continue to win in search results and are easily discovered by consumers online.
WHAT ARE CORE WEB VITALS?
Core Web Vitals refers to a set of metrics that Google is using to measure UX more accurately. These metrics relate to load time, interactivity of a page, and the visual stability of content as it loads. These scores are calculated on a page-by-page basis on both desktop and mobile; if websites perform well, site visibility can increase.
CORE WEB VITALS AS A RANKING FACTOR
Google’s aim is to make sure that all the websites included in their index are offering the best experience for their searchers. By making Core Web Vitals a ranking factor, Google is leveraging search visibility to encourage website owners and developers to focus on UX. If a site and its competitor both rank for an important keyword-but one has better UX than the other-Google will reward that site with better position on their search results page for that keyword.