Considering that lead generators — perhaps perhaps perhaps not lenders — have the effect of the lion’s share of pay day loan adverts on the search engines, we wished to see just what these were as much as.

Considering that lead generators — perhaps perhaps perhaps not lenders — have the effect of the lion’s share of pay day loan adverts on the search engines, we wished to see just what these were as much as.

So, we made a decision to imagine we had been a customer (love Becky) residing in a state that efficiently outlawed payday financing.

We searched Bing and Bing for key words showing distress that is financiallike “need that loan fast,” or “need money to cover rent”) from internet protocol (internet protocol address) addresses originating from states with strong payday lending laws and regulations — states like Vermont, ny, and Pennsylvania.) Across the real method, we also double-checked to ensure that these the search engines weren’t inferring our location from our Wi-Fi connections or other sources. Continue reading “Considering that lead generators — perhaps perhaps perhaps not lenders — have the effect of the lion’s share of pay day loan adverts on the search engines, we wished to see just what these were as much as.”