When it first came into social consciousness, a lot of people disregarded Snapchat as another teeny-bopper platform. Because of its Mission Impossible -style self-destruct messages, Snapchat got a bad rap as a sexting medium.
The good news is that less than 2% of Snapchatters use Snapchat for sexting. The vast majority use Snapchat for connecting with friends and brands that they love.
On Snapchat, it’s important to be fun, entertaining, and authentic. Because of its one-person-with-a-cellphone setup, Snapchat’s tone is candid and casual. There’s no room for fancy video effects, although doodling, overlays, funny faces, and the occasional rainbow vomit are all frequent visual enhancements.
There’s little doubt that hookup near me Scottsdale Snapchat appeals to a younger demographic. Millennials, and especially those under 25, flock to Snapchat because it’s incredibly easy to use and it’s not “scripted” (even if it is-more on this later).
If you’re wondering whether your business should be on Snapchat, the answer is yes. Let’s take a closer look at what Snapchat is and how you can use this platform to grow your community.
(By the way, if you’d like to check out how to rock your business on Periscope, don’t miss this post: You Should Be on Periscope: Here’s Why )